Sadie Sink is stepping into the spotlight once again, this time as the face of Calvin Klein’s latest denim campaign.
The Stranger Things star features in the second chapter of Calvin Klein’s Fall 2026 “Feel the Fit” campaign, which launched globally on September 1, 2026. The campaign puts Calvin Klein’s denim at the center of a story about confidence, movement and personal style.
In the campaign film, Sink brings a playful and carefree energy to the screen, dancing and moving through a series of everyday moments while wearing Calvin Klein denim. The campaign also features Willa Ford’s 2001 song “I Wanna Be Bad,” giving the visuals a distinctly nostalgic touch.
The collaboration marks another major fashion moment for Sink, who has continued to expand her profile beyond Stranger Things. Her role as Max Mayfield made her one of the show’s most recognizable young stars, while her growing work in film, theatre and fashion has helped establish her as a prominent figure outside the series.
Calvin Klein’s Fall campaign features several denim styles, including the returning ’90s Straight Jean, Low Rise Baggy Jean and High Rise Loose Jean. The brand says the campaign is designed around the idea that the right fit can change how someone feels the moment they put it on.
Sink has also spoken positively about the partnership, describing denim as a long-standing staple in her wardrobe and emphasizing the confidence that comes with finding the right fit.
Directed and photographed by Aidan Zamiri, the campaign is being rolled out through Calvin Klein’s stores, website, social platforms and outdoor advertising worldwide.
For fans who have followed Sink since her Stranger Things days, the campaign offers another glimpse at how far her career has grown. For Calvin Klein, meanwhile, pairing one of Hollywood’s most recognizable young stars with its iconic denim gives the brand a fresh face for its Fall 2026 push.
And with “Feel the Fit” planned as a multi-chapter campaign, Sadie Sink’s Calvin Klein era may only be getting started.
